Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

Tricolour rules advertising on I-Day, says AdEx study

Tricolour rules advertising on I-Day, says AdEx study

Author | exchange4media News Service | Monday, Sep 06,2004 9:08 AM

A+
AA
A-
Tricolour rules advertising on I-Day, says AdEx study

Over 56 per cent of print advertisements on August 15 carried the Independence Day theme. According to the study, 7 per cent of the Ad spends during the first fortnight of August ’04 was accounted for by I-Day special advertising. And promoting corporate/brand image was the focus of advertising in this period. Sahara India emerged as the biggest advertiser.

Tags: e4m

Write A Comment