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Tricolour rules advertising on I-Day, says AdEx study

06-September-2004
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Tricolour rules advertising on I-Day, says AdEx study

Over 56 per cent of print advertisements on August 15 carried the Independence Day theme. According to the study, 7 per cent of the Ad spends during the first fortnight of August ’04 was accounted for by I-Day special advertising. And promoting corporate/brand image was the focus of advertising in this period. Sahara India emerged as the biggest advertiser.

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