Over 56 per cent of print advertisements on August 15 carried the Independence Day theme. According to the study, 7 per cent of the Ad spends during the first fortnight of August ’04 was accounted for by I-Day special advertising. And promoting corporate/brand image was the focus of advertising in this period. Sahara India emerged as the biggest advertiser.
Our typical marketing budget is usually 10 per cent of the topline spend
Perfumes are invisible and these new ads from Skinn create a story out of this