Top Story

e4m_logo.png

Home >> Media – Print >> Article

Tricolour rules advertising on I-Day, says AdEx study

06-September-2004
Font Size   16
Share
Tricolour rules advertising on I-Day, says AdEx study

Over 56 per cent of print advertisements on August 15 carried the Independence Day theme. According to the study, 7 per cent of the Ad spends during the first fortnight of August ’04 was accounted for by I-Day special advertising. And promoting corporate/brand image was the focus of advertising in this period. Sahara India emerged as the biggest advertiser.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean