Top Story


Home >> Media – Print >> Article

Tribune to launch Jalandhar edition from July 1

Font Size   16
Tribune to launch Jalandhar edition from July 1

Tribune, the leading English daily of North India, is preparing to launch its edition from Jalandhar. It will be the fourth edition of this newspaper that is currently published from Chandigarh, New Delhi and Bhatinda.

Tribune's Editor-in Chief H K Dua told exchange4media that the Jalandhar edition will be launched from July1. And with that Tribune will achieve the distinction of being the only English newspaper with a separate edition from Jalandhar. Currently, Tribune publishes 4-6 page colour city pullout daily from Jalandhar and Amritsar. The upcoming Jalandhar edition will cater to the Jalandhar, Amritsar, Pathankot and Jammu markets.

The proposed launch of the Jalandhar edition, according to Dua is a part of his ongoing drive to strengthen regional coverage, with the appointments of correspondents in more districts. "Ever since I joined the paper, my focus has been to improve the content."

Besides revamping the regional coverage, we have been strengthening the national and international coverage to provide a complete news package to our readers. We have opened new bureaus in Mumbai, Bangalore, Hyderabad, Chennai, Lucknow and Dehradun. At the international level, we have appointed Ashish Sen as our correspondent in Washington, while in London we have K N Malik writing for us. We have also entered into special arrangement with The Dawn and Washington Post to spruce up our international coverage, said Dua.

Meanwhile, Tribune's efforts to refurbish its content are paying rich dividends. Quoting ABC figures, Dua said that despite fierce competition from national dailies amid price war, Tribune has topped circulation of 2.5 lakh, registering a substantial increase of 30,000 in the last one year, firmly establishing its supremacy as the number one English daily in the North India.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...