Tribune, the leading English daily of North India, is preparing to launch its edition from Jalandhar. It will be the fourth edition of this newspaper that is currently published from Chandigarh, New Delhi and Bhatinda.
Tribune's Editor-in Chief H K Dua told exchange4media that the Jalandhar edition will be launched from July1. And with that Tribune will achieve the distinction of being the only English newspaper with a separate edition from Jalandhar. Currently, Tribune publishes 4-6 page colour city pullout daily from Jalandhar and Amritsar. The upcoming Jalandhar edition will cater to the Jalandhar, Amritsar, Pathankot and Jammu markets.
The proposed launch of the Jalandhar edition, according to Dua is a part of his ongoing drive to strengthen regional coverage, with the appointments of correspondents in more districts. "Ever since I joined the paper, my focus has been to improve the content."
Besides revamping the regional coverage, we have been strengthening the national and international coverage to provide a complete news package to our readers. We have opened new bureaus in Mumbai, Bangalore, Hyderabad, Chennai, Lucknow and Dehradun. At the international level, we have appointed Ashish Sen as our correspondent in Washington, while in London we have K N Malik writing for us. We have also entered into special arrangement with The Dawn and Washington Post to spruce up our international coverage, said Dua.
Meanwhile, Tribune's efforts to refurbish its content are paying rich dividends. Quoting ABC figures, Dua said that despite fierce competition from national dailies amid price war, Tribune has topped circulation of 2.5 lakh, registering a substantial increase of 30,000 in the last one year, firmly establishing its supremacy as the number one English daily in the North India.