Chandigarh-based The Tribune – the largest-selling English daily of North India, plans to launch two new editions for Gurgaon and Jalandhar in next six months, OP Arora, General Manager, The Tribune Group, informed exchange4media.com.
Further elaborating the group’s plan, he said the new ventures would be late city editions with a strong focus on local and regional news. A new printing press would also be set up at Gurgaon.
“Initially we are targeting a readership of 25,000-30,000 in both the cities,” Arora said. The launch of two new editions would have significant impact on the overall circulation of English version of Tribune, which at present stands close to 2,40,000. Other publications from the same stable, like the Punjabi and Hindi Tribune enjoy circulation figures close to 75,000 and 40,000 respectively.
The unbiased image of the daily would help in getting a good readership in the new areas in coming years, Arora anticipated. The online publication of The Tribune also enjoys a good readership abroad. Sections like matrimonial and regional news are a hit among Non Resident Indians (NRIs) in the US and Canada, he added.
At present, Tribune has three city editions from Noida, Chandigarh and Bhatinda.