Tribune on Friday launched its Jalandhar edition, making it the third edition of the newspaper after Chandigarh and Delhi. Significantly, the Jalandhar edition comes after the closure of Tribune’s Bhatinda edition about two months’ back.
The new edition will serve not only Jalandhar, but also the adjoining areas of Amritsar, Hoshiarpur, Pathankot and Gurdaspur in Punjab, Kangra and Dharamsala in Himachal Pradesh, besides Jammu and Kashmir.
The 20-page edition is printed at Tribune’s newly set up press in Jalandhar. Tribune Editor-in-Chief, H K Dua told exchange4media that this edition besides carrying local and regional coverage, would also carry news and features and analyses of major national and international developments along with columns by celebrity journalists like Inder Malhotra, S Nihal Singh, Khushwant Singh, and Kuldip Nayar among others.
Dua further said that the Jalandhar edition would carry weekly pullouts of Jalandhar Plus and Amritsar Plus, which were earlier distributed with the Chandigarh edition. “We propose to come out with similar pullouts from other areas served by the Jalandhar edition. At present, the Jalandhar edition has eight colour pages, but soon we will increase the number of colour pages to 16. We also have plans to start a daily 4-page lifestyle pullout with the Jalandhar and Delhi editions after its launch with the Chandigarh edition this week,” he added.
Currently, the Jalandhar edition prints 80,000 copies, however, Dua was confident of substantially increasing the print order in a short time.
Meanwhile, the Jalandhar editions of Punjabi Tribune and Dainik Tribune will be launched on October 15.