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Trends in Sales Promotions used in Print advertising in Jan-June 2006: AdEx study

17-July-2006
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Trends in Sales Promotions used in Print advertising in Jan-June 2006: AdEx study

Continuing with the special report on sales promotions in ad space - the first part of which was carried in last week's newsletter - independent retailers made the highest use of sales promotions in January-June 2006. LG Electronics continued to rule promotional advertising across zones in the first half of 2006.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.