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Trends in Sales Promotions used in Print advertising in 2005: AdEx study

Trends in Sales Promotions used in Print advertising in 2005: AdEx study

Author | exchange4media News Service | Monday, Jul 10,2006 7:21 AM

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Trends in Sales Promotions used in Print advertising in 2005: AdEx study

Sales Promotions accounted for 18% of overall advertising ad space in 2005, with Price Promotions taking up a 25% share of Sales Promotions. Contest Promotions ruled national publications with a 45% share. LG Electronics made maximum use of three types of Sales Promotions in 2005.

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