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Trends in domestic airlines advertising in print in 2006: AdEx study

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Trends in domestic airlines advertising in print in 2006: AdEx study

Of the total avaiation sector advertising in print in 2006, 65 per cent share was that of domestic airlines. There has been a 63 per cent increase in ad volumes of domestic airlines in 2006, as compared to 2004. Metro city newspapers garnered the highest with a 72 per cent share of the advertising. There was close competition between Deccan Aviation and Jet Airways on print in 2006.


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