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Trends in domestic airlines advertising in print in 2006: AdEx study

09-April-2007
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Trends in domestic airlines advertising in print in 2006: AdEx study

Of the total avaiation sector advertising in print in 2006, 65 per cent share was that of domestic airlines. There has been a 63 per cent increase in ad volumes of domestic airlines in 2006, as compared to 2004. Metro city newspapers garnered the highest with a 72 per cent share of the advertising. There was close competition between Deccan Aviation and Jet Airways on print in 2006.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.