There was a 10 per cent rise in Print ad volumes of the Banking sector in 2006. A high 60 per cent share of the advertising was garnered by banking products and services. Corporate ads saw the maximum 132 per cent growth. Interestingly, PSU banks had a 60 per cent share of ad volumes of banking sector whereas private banks contributed 40 per cent. SBI was the top advertiser with 10 per cent share.
Our typical marketing budget is usually 10 per cent of the topline spend