Top Story

e4m_logo.png

Home >> Media – Print >> Article

Travel & Tourism decreases by 38 pc in Jan-May 2009: AdEx Analysis

22-June-2009
Font Size   16
Share
Travel & Tourism decreases by 38 pc in Jan-May 2009: AdEx Analysis

The Print advertising of Travel & Tourism sector has decreased by 38 per cent during Jan-May ’09 compared to same period in 2008. It was also seen that there was a high share of advertising by the ‘Private/International’ advertisers of Travel & Tourism sector in Print during Jan-May '09. ‘Cox & Kings India Ltd’ was the top advertiser of Travel & Tourism sector in Print during Jan-May ’09. ‘International Yoga Festival 09’, the brand of ‘Uttarakhand Tourism’ topped the list of new brands of Travel & Tourism sector advertised in Print during Jan-May ’09. Also, metro newspapers contributed for 54 per cent share of overall Travel & Tourism sector advertising in Newspapers.

Tags

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

This initiative of Amazon turns a year old and they have plans to make the start-ups and consumers more aware about this.

In an interview with exchange4media, Maheshwari spoke about the journey of this transformation, his vision for Network18 Digital and the future, scope and trends that will define digital journalism

We list a few important stories that you may have missed in the week gone by

Dr Ortho Oil and ITC Ltd entered Top 10 Brands and Top 10 Advertisers respectively

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have...