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Travel & Tourism advertising in Print shows 29% growth in 2004: AdEx study

Travel & Tourism advertising in Print shows 29% growth in 2004: AdEx study

Author | exchange4media News Service | Tuesday, Mar 29,2005 7:37 AM

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Travel & Tourism advertising in Print shows 29% growth in 2004: AdEx study

While the travel and tourism category witnessed growth in print advertising across the years 2000-04, the maximum growth was in 2002 at 54 per cent. Q1 has consistently witnessed the maximum advertising across the years. Three-fourths of the advertising spends came from international/private players in this category.

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