Top Story

e4m_logo.png

Home >> Media – Print >> Article

Toilet soaps ad spends dip 50% during Jan-Sept ’05: AdEx study

05-December-2005
Font Size   16
Share
Toilet soaps ad spends dip 50% during Jan-Sept ’05: AdEx study

Though print advertising spends in the toilet soaps category has observed growth post 2001, in the first three quarters of this year there has been a 50 per cent dip. In the Top 10 spender list, the biggest brand spender was ‘More Soaps’ from Sagar Detergent, ahead of HLL’s Lux and Lifebuoy.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017