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Toilet soaps ad spends dip 50% during Jan-Sept ’05: AdEx study

05-December-2005
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Toilet soaps ad spends dip 50% during Jan-Sept ’05: AdEx study

Though print advertising spends in the toilet soaps category has observed growth post 2001, in the first three quarters of this year there has been a 50 per cent dip. In the Top 10 spender list, the biggest brand spender was ‘More Soaps’ from Sagar Detergent, ahead of HLL’s Lux and Lifebuoy.

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