In line with its focus on strengthening foothold in the non-metros of the country and reaching out to the regional readers, The Times of India is set to launch its Gujarati edition. The group is planning to launch the paper in September 2013.
The last few years has seen Bennett, Coleman and Company Ltd (BCCL) eyeing the regional market extensively. The group launched Bengali paper Ei Samay last year in West Bengal, besides more editions of Maharashtra Times in cities such as Nashik, Aurangabad and Nagpur.
TOI’s Gujarati will face stiff competition from market leader Gujarat Samachar and Divya Bhaskar, along with Sandesh, Gujarat Mitra and Darpan. It is learnt that the existing newspapers in the Gujarat market are gearing up for the new entrant with a slew of promotions to attract the Gujarati readers.