It is learnt that The Times of India is seriously considering to launch a Kochi edition and is exploring various options. Sources in the know even say that The Times of India has put together a team in place to launch the Kochi edition.
When contacted by exchange4media, Rahul Kansal, Chief Marketing Officer, Bennett Coleman & Company Ltd, did not deny exploring options in Kochi. He said, “We are definitely exploring options for having our presence in Kochi, but whether we will launch in Kochi on our own or enter into a strategic partnership or not launch at all, is something that has not been decided. Expanding our footprint is an ongoing process, but it is dependent on a lot of factors.”
It is known that after a lot of speculation, TOI launched in Chennai in 2008, which had till then had been dominated by The Hindu. Prior to that, TOI had launched its Goa and Jaipur editions, which proved to be a good decision for the company. Kochi, too, is seen as a potentially lucrative market what with the known high spending power in Kerala, coupled with a need among the new English reading generation to have a newspaper that will give them something more than just daily news, thus providing a gap which an established newspaper can fulfill.