Top Story

e4m_logo.png

Home >> Media – Print >> Article

TOI mulls Kochi edition

08-September-2010
Font Size   16
TOI mulls Kochi edition

It is learnt that The Times of India is seriously considering to launch a Kochi edition and is exploring various options. Sources in the know even say that The Times of India has put together a team in place to launch the Kochi edition.

When contacted by exchange4media, Rahul Kansal, Chief Marketing Officer, Bennett Coleman & Company Ltd, did not deny exploring options in Kochi. He said, “We are definitely exploring options for having our presence in Kochi, but whether we will launch in Kochi on our own or enter into a strategic partnership or not launch at all, is something that has not been decided. Expanding our footprint is an ongoing process, but it is dependent on a lot of factors.”

It is known that after a lot of speculation, TOI launched in Chennai in 2008, which had till then had been dominated by The Hindu. Prior to that, TOI had launched its Goa and Jaipur editions, which proved to be a good decision for the company. Kochi, too, is seen as a potentially lucrative market what with the known high spending power in Kerala, coupled with a need among the new English reading generation to have a newspaper that will give them something more than just daily news, thus providing a gap which an established newspaper can fulfill.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The mall has a diverse range of media formats that includes, billboards, backlit kiosk, pillar wraps, product/promotion display spaces etc.

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.