The Times of India has fortified its presence in the Western Uttar Pradesh region with the launch of its four editions in Bareli, Meerut, Dehradun and Agra on Sunday, August 3, 2014.
Confirming the development to exchange4media, Rahul Kansal, Executive President, Brand Function, BCCL said, “We have launched four separate editions of The Times of India in Western UP. We are looking at the launch as part of our greater NCR approach. Earlier, these places were being served by our Delhi edition, with circulation of more than 80,000-90,000 copies.”
When asked about the potential in these markets, Kansal replied, “These markets are witnessing unimaginable amount of progress and development in different sectors. Hence, they offer good scope for the print media market.”