Top Story

e4m_logo.png

Home >> Media – Print >> Article

TOI follows HT. Reduces cover price

26-November-2002
Font Size   16
Share
TOI follows HT. Reduces cover price

Times of India has dropped its cover price of Punjab edition to Rs. 1 on weekdays and Rs. 2 on Sundays. The move follows Hindustan Times, which had reduced its cover price last month. The price war between the leading English dailies TOI and HT has now gripped the other parts of North India too including Haryana and Himachal Pradesh.

When asked for reaction on this development by exchange4media, Mrinalini Gupta, VP-Marketing of Hindustan Times Group stated, "We reduced prices last month as part of our strategy to create higher product trial level. And we have been quite successful in gaining fairly large number of readers let's say in a market like Chandigarh which also includes neighbouring areas like Panchkula and Mohali. Mere reduction of price without good content doesn't serve the purpose. Ultimately content is king!"

After this fresh round of reduction, the weekly cover price of Times of India's Punjab & Ambala (called as late city edition) has come down to Rs.8 from the earlier Rs.12.40. In Chandigarh (which includes Panchkula and Mohali), TOI already has a cover rate of Rs.1.50 on weekdays and Rs.2 on Sunday. The Haryana & Himachal Pradesh edition of TOI offers the cover price of Rs.1.50 on weekdays (except Wednesday when the price goes up to Rs. 2) and Rs. 2.90 on Sunday.

With both Times of India and Hindustan Times slugging it out, the other heavyweight of the region Tribune need to watch out as both the giants are known for bleeding relentlessly to gain the upper hand in the market.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.