TNS, a market information agency, has entered into a partnership with CNN and TIME magazine to provide consumer opinion based research across twelve countries in the Asia Pacific region.
The partnership will effectively enable CNN and TIME to provide a timely barometer and credible analysis of public opinion in Asia Pacific for audiences both regionally and worldwide. The research findings will feature in CNN programmes in addition to featuring as regular news items in the Asian edition of TIME magazine.
James Hall, Regional Managing Director, TNS Asia Pacific, said, “This partnership agreement with CNN and TIME is a great opportunity for TNS which will enable us to provide ground-breaking market information via these high profile media channels”.
Paul Cutler, Managing Editor of CNN International Asia Pacific, said, “As the leading international news network in Asia, CNN is the perfect platform to deliver region-specific current affairs research findings in a way that is timely, topical and relevant.”
"The partnership enhances our continuing commitment to deliver breaking news and rigorous analysis of global and regional affairs. The research results will provide relevant, timely insight on the pulse of Asia to share with our readers worldwide," said Michael Elliott, TIME Asia editor.
The research findings will potentially be seen by over 175 million CNN International viewers and more than 30 million TIME readers around the world as well as by users of CNN.com International Edition who will have access to the findings, along with 4.5 million weekly unique users of TIME.com.