A new multi-media campaign ‘Technology that keeps you Ticking’, handled by HTA, will be kicked off in January 2001. This will be complemented by a comprehensive Web-strategy, which will have a significant B2B component as well. The company plans to institute a club-by-invitation for the country’s who’s who.
In next four months, Timex will roll out 180 styles—it has over 600 styles at present—in the price range of Rs 995 to Rs 5000.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions