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Timex to launch new campaign in Jan 2001

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Timex to launch new campaign in Jan 2001

A new multi-media campaign ‘Technology that keeps you Ticking’, handled by HTA, will be kicked off in January 2001. This will be complemented by a comprehensive Web-strategy, which will have a significant B2B component as well. The company plans to institute a club-by-invitation for the country’s who’s who.

In next four months, Timex will roll out 180 styles—it has over 600 styles at present—in the price range of Rs 995 to Rs 5000.


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