Top Story


Home >> Media – Print >> Article

Timex to launch international brands in India

Font Size   16
Timex to launch international brands in India

Timex Watches is planning to launch its international designer watch brands Guess, Nautica, Timberland and Opex brands in the domestic market.

The recent terror attacks in US has forced the company to delay their product launch in India, however, by next year these brands will be available in the country. Guess and Nautica will be priced in the range of Rs 5,000 to Rs 10,000, while Timberland will be available between Rs 3,000 to Rs 5,000. These brands will cater to the premium segment of the market.

Timex Watches BV plans to increase its equity to 100 per cent in the Indian venture. At present, the parent company holds close to 80 per cent stake in Timex.

In 2000-01, Timex Watches had incurred a total loss of Rs 47 crores, while the operating loss was at Rs 27 crores. The company expects to achieve a domestic turnover of Rs 90 crores during 2001-02 as against Rs 65 crores in the previous fiscal.

The company has targeted to bring down its total losses by 60 per cent in this fiscal as part of its strategy to achieve break-even by 2002-end.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...