Following the success of ‘Somoy’, a Bengali literary compilation launched especially for the Pujas in September 2007, The Times of India, Kolkata now plans to expand it into a quarterly affair. Renamed ‘Amar Somoy’, the seasonal literary compilation will hit newsstands on January 31, 2008. The magazine has been priced at Rs 25, Rs 10 less than the ‘Somoy’ issue.
Elaborating on the initiative, Amitava Bhattacharya, General Manager, The Times of India Group, said, “One fundamental philosophy that will run through all the six issues is a content flow that is contextually in sync with the six seasons that represent a metaphor for human life. The various sections will not only cater to the seasonal hues, but also reflect them in various literary expressions of writers of different genres. The unique proposition of brand adoption would be a content that becomes part of individual's circumstances of literary consumption.”
He further said, “‘Somoy’ was a complete sellout. The price performance quotient of the book was also appreciated by all and sundry.”
Noted Bengali writer Sanjib Chattopadhyay, who was earlier roped in as Guest Editor for ‘Somoy’, continues as Guest Editor for ‘Amar Somoy’, while Editor (East India), The Times of India Group, Bob Roy, is the Editor of ‘Amar Somoy’.
The January issue will be followed by a mid-April issue, which will be available to readers around the Bengali New Year. The other two issues would be scheduled for mid-July and mid-October, respectively, with the October issue coinciding with the Pujas.
The promotional campaign for ‘Amar Somoy’ is being handled by Genesis Advertising.