Two weeks back Mid Day took the city of Mumbai by surprise coming up with its AM edition. Equally rapidly the edition disappeared. It was available for all of one week.
Now the market is abuzz with the news of forthcoming launch of a city newspaper from The Times Of India stable – to be titled, Bombay Times Plus.
Priced at Re 1, it would be a stand-alone paper. As per sources in the market, it would be a 16-page broadsheet. The English city daily, going by the information, would also come along with Navbharat Times, Mumbai edition and Maharashtra Times. In this case also, it is likely to be priced at Re 1.
Though the launch date for the newspaper is yet to be decided, sources state that Ayaz Memon, Editor, Bombay Times would look after the editorial of the new paper as well. Bombay Times, meanwhile, would continue to be a supplement of Time Of India.
As the name suggests, the newspaper would be, by and large, about Mumbai. As and when the paper is launched, it would be competing with Mid Day. Mumbai media market is all set to get a lot more exciting.