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Times-BBC JV, Worldwide Media, launches Indian edition of Top Gear

Times-BBC JV, Worldwide Media, launches Indian edition of Top Gear

Author | exchange4media Mumbai Bureau | Wednesday, Aug 17,2005 7:46 AM

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Times-BBC JV, Worldwide Media, launches Indian edition of Top Gear

Worldwide Media Ltd (WWM), the Times of India-BBC Worldwide joint venture company, has announced the launch of the Indian edition of ‘Top Gear’, the world’s leading automotive title.

The magazine is available in over 10 editions in various countries, to which WWM has now added an Indian edition, which have a mix of Indian as well as international content.

The inaugural issue was unveiled by film star Ajay Devgan, who is a car enthusiast and an avid reader of the international edition.

Ian Watson, Director, WWM, said, “We are very excited about the launch of our flagship brand, ‘BBC Top Gear’ magazine, in India. Given the huge potential of the Indian market – especially the fact that India is currently the fastest growing car market in the world – combined with the strength of India’s largest media house, we are confident that the Indian edition of ‘Top Gear’ will be a resounding success.”

‘Top Gear’ has been UK’s No 1 auto magazine since its inception in 1993, and is a trusted buyer’s guide for 1.5 million readers worldwide. Besides being a source of information, it is presented in a uniquely witty and humorous style.

Said Vineet Jain, Chairman, WWM, “‘Top Gear’, the world’s leading auto title, will mark a step-up in Indian auto journalism and spirit. It’s here with a promise to bring you the best stories and the most exciting cars, and a fresh, unique look into the world of motoring.”

Tags: e4m

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