The gourmet segment in Time Out Mumbai magazine has had a major influence in the food industry and has become a popular segment in the magazine.
Now, Paprika Media, which owns Time Out magazine, has announced the first Time Out India Food Awards this year. The Time Out Food Awards 2011 aims to bring together around 1,000 restaurants, hotels owners and chefs from Mumbai, Pune, Delhi, Bangalore, Chennai and Kolkata, and create the most credible awards in the food and drinks industry, besides recognising India’s best eateries.
“India comprises some of the best restaurants and food joints, which provide the best establishment opportunities to the food and beverage Industry,” noted Nyndia Dias, Marketing Head, Paprika Media. She added, “The TimeOut India Food Awards will create an aspirational value for every chef in India to be part of the nominations and winners. What differentiates these awards from the quintessential food awards is the transparency with which each participating restaurant will be reviewed.”
Awards will be given in two segments: one will have a jury or panel of judges that will review food in different categories – namely, taste, ambience, quality, etc. The one that scores highest wins this segment. The other major segment – People’s Choice Award – will allow voters to pick their favourite restaurant from major restaurants in the country.
“We will collate the votes and one with the highest vote wins,” Dias added.
Meanwhile, a special website has been created for the Time Out India Food Awards, where leading restaurants from all over India can register till November 1, 2011, post which the voting process for the People’s Choice Award shall begin.
ICICI Bank is the principal sponsor for the first Time Out Food Awards. Speaking on ICICI Bank’s association with the Time Out India Food Awards, Kusal Roy, General Manager, ICICI Bank, said, “Dining out is an important part of our customers’ lifestyle, and our analysis shows that customers dine out approximately four times or more in a month. The idea is to strengthen the customer-connect with dining as a category and deliver more value to our customers.”
With the objective to encourage spending in the dining category among customers in India, ICICI Bank has rolled out a programme called Culinary Treats, which offers minimum 15 per cent savings to ICICI Bank Credit & Debit Card customers at over 500 restaurants.
“The TimeOut Food Awards have taken place earlier in London and Dubai and are quite sought after in the food and beverage industry,” Dias informed.
The awards ceremony is expected to attract restaurants/ chefs and celebrities from food, fashion and the Bollywood fraternity.
To register, one can log on to www.timeoutfoodawards.com.