Time Out hits Delhi

Time Out hits Delhi

Author | exchange4media News Service | Thursday, Apr 05,2007 9:34 AM

Time Out hits Delhi

Paprika Media Private Ltd, in association with Time Out International, has launched Time Out Delhi. The fortnightly magazine, which will hit newsstands on April 5, will be available every alternate Wednesday.

Priced at Rs 30, Time Out Delhi will be a guide to the entertainment and lifestyle landscape of the capital. The magazine subscription comes bundled with an online access at www.timeoutdelhi.net.

Time Out Delhi, the guide for making informed choices, will be presented in the format of the globally acclaimed Time Out. The magazine will seek to highlight the depth of existing entertainment options in the city.

Avtar Singh, Editor, Time Out Delhi, said, “There is an emerging electronica subculture and a thriving rock scene. Since Delhi is the seat of government and the big cultural centres, both Indian and foreign, the music and dance circuits are vibrant and alive. There are innovative theatre productions being staged every week, art is seeing an unprecedented boom, as is eating out and nightlife. Dilliwalas work hard, and we are here to give them the options for what to do when they have some time off.”

“Time Out has a cult following across the world and will provide excellent opportunities to advertisers to communicate with the upwardly mobile Delhiites who are our prime target audience. We already have a readership of 3.6 lakh in Mumbai and foresee phenomenal scope for growth in Delhi,” said Mahendra Swarup, CEO, Paprika Media Pvt. Ltd, and Media Advisor, Essar Group.

“Time Out Mumbai has become an indispensable social planner for Mumbaikars who work hard and party harder. We anticipate even greater success in Delhi since the time is just right and the capital presents extraordinary entertainment opportunities. This world-class product will add another dimension to the city,” said Cathy Runciman, International Development Director, Time Out.

The magazine has been launched with an initial print run of approximately 40,000 copies. It will be distributed through newsstands, bookstores and other channels such as cinema theatres, supermarkets, restaurants, shopping malls and retail stores.

For the record, Time Out is published in major cities across the world including London, New York, Dubai and Singapore. It contains reviews as well as detailed and accurate listings on all the events in the city.

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