Top Story


Home >> Media – Print >> Article

Time Monitoring develops new-age media software Density

Font Size   16
Time Monitoring develops new-age media software Density

Adhering to the tradition of introducing innovative services to the media fraternity on a periodic basis and keeping pace with the volatile media trends, Time Monitoring has come up with a media implementation and operations software, called, Density.

As per the spokesperson of Time Monitoring Services, "Through Density, we have tried and achieved a milestone by providing a complete solution for media plan implementation and media operations for television. The software begins with creating a plan with a self-strategy and provides inputs to analyse the media plan or the same brand's past campaigns. The deal management module keeps track of all the deal criteria negotiated with the channels."

As he explains, a powerful tool of auto balancing and auto scheduling executes the balance act of demands (defined in the plan with the GRPs to be achieved, reach factor of campaign cycles, selection of channel cluster with specific TG audience, etc) and supply (defined in deal management with negotiated rates, paid FCTs and Bonus FCTs comprising the whole deal.

The final output of this module is an automated 'estimate with spot-wise schedule'. On the operation part, the ROs are generated automatically from the schedule in the customised formats, while, after telecast the schedule spots are automatically reconciled with the monitoring data through the system. The commercial part of generating the outward invoices and processing inward bills are finishing touches of the software. "The entire system provides an automated media plan implementation and media operation through the sequential execution of each implementation stage, without much manual intervention," says the spokesperson.

Encased with three integrated basic modules for planning, operations and post operations, the system offers optimised media plan implementation and media operations solutions. As per claims, the process of data integrity is featured so powerfully that the output of each module automatically flows as the input of the subsequent module without an iota of human intervention. "Periodical updating of mediologist (ad spend data), a part of the system subscription, provides an excellent tool for in-depth analysis of competitor's strategy," he claims.

The software has a periodical updating of Fixed Point Charts (FPC) for most of the channels integrated to the system. Periodical updating of standard rate cards are available with every effective date of channels, buying deals on standard rate cards or negotiated rates based on multiple rate types like programme-wise rate, time band rate, channel rate, package rate, channel family rate, producer rate across all channels.

Some of the advantages, as per the spokesperson, are RO data reconciliation with automatic monitoring of data, completely automated procedures without manual intervention, flexibility to intervene manually wherever required and highly secured and user level right protected features which may be defined by the administrator to restrict unauthorised users from trespassing into the sensitive and confidential data.


Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...