Top Story


Home >> Media – Print >> Article

Thomson Multimedia plans to open 15 retail outlets

Font Size   16
Thomson Multimedia plans to open 15 retail outlets

Thomson Multimedia India Pvt. Ltd., one of the largest consumer electronics Group is planning to add 15 ‘Techno Shoppes’ across the country by December 2002 to bring to the customer, the entire range of products of the company.

Thomson Multimedia will be opening outlets in Mumbai, New Delhi, Indore, Bhopal, Lucknow, Bangalore and Hyderabad. The Mumbai and New Delhi outlets are expected to be ready by January 2002. The company currently has outlets in Calcutta, Chandigarh, Ahmedabad and Chennai. Thomson would be investing, on an average, Rs 20 lakh per outlet.

These ‘Techno Shoppes’ would offer the entire range of products of the company right from audio and television to top of the line products. The company is also working on developing new cabinet designs for televisions to suit the Indian market.

Thomson is also leveraging on the emerging digital business (DVD, DTH and DTT), besides strengthening its TV range and introducing innovative video products.

In India, last year, the company had posted a turnover of Rs 320 crore, of which about five per cent was from the export market.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...