Come Deepawali and HBO will have a blockbuster to begin the festive season on the channel. 'Gladiator', the movie with five Academy awards is the attraction on Diwali night. Claims HBO, "The promotions are huge and the time is apt".
Why Gladiator at this time? Says Shruti Bajpai, Director, Marketing HBO South Asia, "This is a time when people are in a relaxed, festive and enjoyable mood. So this period and movie…I personally loved the movie and I don't see any reason why people won't like it." Well, that is something we have wait and watch.
But yes, the company claims that the promotions for the movie are huge. And for the first time they are airing a contest, 'Home to Rome' on the channel, which will start on the 20th of Oct, 02 and run till the 10th of Nov, 02. "We are promoting it in the six cities across the country through print, radio, outdoors, cross TV promotion, theaters and net", adds Bajpai. The list of six cities includes Delhi, Mumbai, Kolkatta, Chennai, Bangalore and Hyderabad.
On the contest, Bajpai says, "The contest, which we will be running is different from the normal contest where you have 1st, 2nd and the 3rd prizes. Here we have 16 tickets to Rome as prize." She further adds, "We have especially chosen Rome as the prize destination as we want the people to go and experience the place where this movie was made." Contest2win is the online partner. The TV channels, which will be used for promoting this line up, include Discovery and MTV. The channel believes that this will be the 'most significant promotion of the year.'
A good crop of advertisers have already singed up with HBO, which includes Samsung Plano, Bajaj Pulsar mobike, Asian Paints and Fast Track from Titan. Besides Gladiator, the channel will also celebrate 'Children's Day' with six movies including 'Matilda' and 'The Education of little tree'.