The Wall Street Journal launches new section in Asia; building digital presence in India
The Wall Street Journal Asia on October 4, 2010 launched a ‘Life & Style’ that will be carried in the paper from Monday to Thursday. It has also enhanced its ‘Weekend Journal’ section, published on Fridays. The sections will offer stories from around the world on sports, health and fitness, wealth, fashion, career, technology, auto, property, food and drink, wine, and travel. The facsimile Indian edition aims to build base amongst the top entrepreneurs. The brand is also seeking to build a strong digital base in India.
Christine Brendle, Publisher of The Wall Street Journal Asia and Managing Director, Dow Jones & Company in Asia Pacific, said, “The new ‘Life & Style’ section and expanded ‘Weekend Journal’ will provide an even more attractive environment for advertisers to reach our uniquely valuable audience.”
Speaking on The Wall Street Journal’s stake in the Indian market, Suman Dubey, Editor & Publisher, The Wall Street Journal facsimile edition in India, said, “The Wall Street Journal has a growing reach in India through its facsimile edition and, increasingly, its fast expanding digital platforms. India.WSJ.com is designed to serve the Indian market, while India Real Time, in English and Hindi, are sites that offer real time updates and analysis of Indian news and developments. We are committed to growing our audience in India. The Journal, across all its platforms, can be regarded as essential reading for Indian businessmen and investors because of the quality and integrity of its reporting and analysis. The Journal has just launched a daily ‘Life & Style’ section and an enhanced ‘Weekend Journal’ in Asia, which expands and enriches the scope of the newspaper and its digital siblings.”
These sections coincide with the launch of new sections and expanded coverage in Wall Street Journal Weekend Edition in the US as well as The Wall Street Journal Europe’s Weekend Journal and new Life & Style section online.
“Our readers in Asia rely on The Wall Street Journal for deep insights that help them make informed business decisions, and they expect nothing less for their personal lives,” said Almar Latour, Editor-in-Chief, Asia, for The Wall Street Journal. “Whether it’s finding the next luxury travel destination, reviewing a new restaurant for dinner or picking up trends from the fashion shows, we provide our readers with unique and trustworthy insight they can use and enjoy,” he added.
Edited and published in Hong Kong, The Wall Street Journal Asia is printed in 11 Asian cities – Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Manila, Mumbai, New Delhi, Seoul, Singapore, Taipei and Tokyo – and distributed throughout the Asia Pacific region.
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