Chandigarh-based leading English daily The Tribune will be launching its daily edition for Himachal Pradesh on March 15. This will be the fourth daily edition of the newspaper after having editions in Chandigarh, Delhi and Jalandhar.
The HP edition of The Tribune follows its launch of Himachal Plus last year, which is a weekly feature-based pullout on the region. HK Dua, Editor-in Chief, The Tribune, said that the supplement would continue to be a part of the new edition, which will have more focused news on the state.
“The 20-page newspaper will have daily three pages exclusively devoted to news on HP, including national, international and regional news on Punjab, Haryana, Chandigarh, HP and J&K. We will be focusing on areas like education, healthcare, employment, housing, environment and governance. We have already strengthened our network of correspondents in HP to give the most relevant and updated news to our readers. We will be reaching out to the readers in the remote corners of the state like Kangra and Kinnaur to truly emerge as the voice of HP,” Dua said.
The HP edition of The Tribune has a special significance since it was from Shimla that the newspaper started its post-partition publication after shifting from Lahore. Besides realigning and revamping its content to specifically suit the needs of the readers in HP, the publication is also fine-tuning its marketing strategy.
Said Sanjay Hazari, General Manager, The Tribune, “We are already a market leader in HP and enjoy a 60 per cent market share among English dailies. With the launch of a separate edition for the state, we will be aggressively marketing to further increase our circulation. We are also increasing the bouquet of our ad tariffs. With more focused and relevant news, and with differential ad pricing, we will be able to further push up our ad revenue from the region.”
According to Dua, following the launch of the HP edition, the publication plans to launch at least two more editions in the coming months.