Top Story


Home >> Media – Print >> Article

The Tribune to launch Haryana edition on September 14

Font Size   16
The Tribune to launch Haryana edition on September 14

The Tribune is launching its Haryana edition on September 14. This follows the launch of Haryana Plus, the weekly news and features pullout on Haryana, by The Tribune in June this year.

The Haryana edition will be the fifth edition of the English daily after Chandigarh, Delhi, Jalandhar and Himachal Pradesh editions. It is the second new edition being launched by The Tribune this year after the Himachal Pradesh edition was launched in March.

According to HK Dua, Editor-in Chief, The Tribune, the Haryana edition is part of their strategy to expand nationally. “It is a more focussed product covering entire Haryana. We will have daily two dedicated news pages on Haryana. The edition will also cover major regional, national and international developments. Our weekly pullout Haryana Plus will be a part of this edition,” he said.

The Tribune, which according to the latest IRS, NRS and ABC figures has established its number one position in Punjab, Haryana, Himachal Pradesh and Chandigarh, is hoping to further increase its readership and advertising revenue with the launch of the Haryana edition. Said Sanjay Hazari, General Manager, The Tribune, “Within six months of the launch of our Himachal Pradesh edition, we have already registered an increase of about 10 per cent in circulation. And now with our advertisers getting an opportunity to focus on Haryana in the main edition, we hope to increase our ad revenue as well.”

According to Dua, The Tribune will be adopting a two pronged distribution strategy to reach out to its readers more effectively. “For the districts of Ambala, Yamunanagar, Karnal and Panipat, we will bring out the edition from Chandigarh, while for the districts including Gurgaon, Faridabad, Hissar, Bhiwani and Rohtak, we will be bring out edition from Gurgaon,” he informed.

Meanwhile, as a follow-up to the launch of its Haryana edition, The Tribune is preparing to launch its south Punjab edition next month.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The global streaming service is making up for lost time by adding three more Indian original series to its local content library

In association with few top radio channels in Delhi, Dettol SiTi Shield reinforces the hazards of breathing polluted air

Designed and conceptualised by WATConsult, ‘Ride For Legends’ is an initiative to salute unsung legends of the country