The Tribune is launching its Haryana edition on September 14. This follows the launch of Haryana Plus, the weekly news and features pullout on Haryana, by The Tribune in June this year.
The Haryana edition will be the fifth edition of the English daily after Chandigarh, Delhi, Jalandhar and Himachal Pradesh editions. It is the second new edition being launched by The Tribune this year after the Himachal Pradesh edition was launched in March.
According to HK Dua, Editor-in Chief, The Tribune, the Haryana edition is part of their strategy to expand nationally. “It is a more focussed product covering entire Haryana. We will have daily two dedicated news pages on Haryana. The edition will also cover major regional, national and international developments. Our weekly pullout Haryana Plus will be a part of this edition,” he said.
The Tribune, which according to the latest IRS, NRS and ABC figures has established its number one position in Punjab, Haryana, Himachal Pradesh and Chandigarh, is hoping to further increase its readership and advertising revenue with the launch of the Haryana edition. Said Sanjay Hazari, General Manager, The Tribune, “Within six months of the launch of our Himachal Pradesh edition, we have already registered an increase of about 10 per cent in circulation. And now with our advertisers getting an opportunity to focus on Haryana in the main edition, we hope to increase our ad revenue as well.”
According to Dua, The Tribune will be adopting a two pronged distribution strategy to reach out to its readers more effectively. “For the districts of Ambala, Yamunanagar, Karnal and Panipat, we will bring out the edition from Chandigarh, while for the districts including Gurgaon, Faridabad, Hissar, Bhiwani and Rohtak, we will be bring out edition from Gurgaon,” he informed.
Meanwhile, as a follow-up to the launch of its Haryana edition, The Tribune is preparing to launch its south Punjab edition next month.