North India’s leading English daily, The Tribune, is launching a regular supplement on Haryana, ‘Haryana Plus’. This weekly news and features pullout covering all regions of the state will focus on political, business and industry, social, cultural, development and civic issues.
According to HK Dua, Editor-in-Chief, The Tribune, Haryana Plus is meant to strengthen the coverage of Haryana in the main edition. “Our attempt is to make it more people-friendly. We have specially introduced a public grievance column aimed at making the administration more responsive and accountable,” he said.
The launch of Haryana Plus follows another initiative from The Tribune when it brought about Tribune Classified, a bi-weekly advertisement product for the Chandigarh, Mohali and Panchkula, targetting small advertisers. Haryana Plus is the sixth such supplement launched by the daily. The other local supplements are the weekly supplement Himachal Plus, bi-weekly supplements Jalandhar Plus and Amritsar Plus, and daily supplements Ludhiana Tribune and Chandigarh Tribune.
Himachal Plus was launched prior to Haryana Plus towards the end of last year, which was followed by a separate Himachal edition launched in March this year. According to Sanjay Hazari, General Manager, The Tribune, with all these initiatives to enrich and enlarge its editorial content, the newspaper has been able to substantially increase its readership and establish its supremacy in Punjab, Haryana, Himachal and Chandigarh. “The latest IRS, NRS and ABC figures reveal that The Tribune is the numero uno newspaper in the region,” he said.
According to the latest ABC figures, the circulation of The Tribune is 2.79 lakhs. The NRS 2006 and IRS readership figures for The Tribune are 6.23 lakhs and 5.39 lakhs respectively. “What is really a matter of pride for us is that The Tribune has come in the league of the top ten English papers and is among the three papers including DNA and Deccan Chronicle which have registered positive readership growth over the last readership surveys,” contended Hazari.
Dua said that responsible and independent journalism propagated by the newspaper, and the expansion of local, regional, national and international coverage has paid rich dividends. “Our basic strategy is to strengthen our base and expand at the national level. For that, we have been consistently expanding our network of correspondents at the regional, national and international levels. We have appointed correspondents in Islamabad, Kathmandu, Colombo and Dhaka. At the national level, we our correspondents in places in Mumbai, Bangalore, hyderabad, Chennai, Lucknow, Patna and the North East.”
As a follow-up to the launch of the Haryana Plus supplement, The Tribune will be shortly coming up with a separate edition for Haryana. A couple of more new editions are also likely to be launched by this year.