The Times of India Kolkata is all set to expand its portfolio with a women’s magazine, ‘Udita’. The magazine is scheduled to hit newsstands in the first week of October. The Times of India Kolkata had earlier launched magazines catering to different interests of its readers, such as ‘Jatri Ghare Baire’ for travel and ‘Aamar Career’ for career counselling. ‘Udita’, which will address various topics of interest to today’s women, would be the latest addition.
Amitabha Bhattacharya, General Manager, The Times of India, “With the launch of ‘Udita’ we aim to compliment TOI’s presence in Kolkata with another platform, in this case, a women’s magazine catering to the aspirations and emotive space of the modern working women.”
Bob Roy, Editor, East, Times Response, added, “This magazine would try to address the needs and requirement areas of the multi-tasking working Bengali speaking women of today with very high aspirational quotient, who is part of a globalised world, is in the forefront of changing dynamics of society, and not just part of Kolkata or India, but the global village.”
The magazine’s content will include 10 sections or themes dealing with the various areas that today’s women juggle with, such as art, culinary skills, grooming, relationships, movies, and literature, among others. The topics will be handled from a different angle and not in the usual stereotyped manner.
The creative communication for ‘Udita’ is being handled by Kolkata-based Genesis Advertising. The campaign began with a series of teaser ads, which were followed by the main campaign.