It might be a bit early for the Puja season, but The Times of India is ready to ring in the festivities with its Puja Special issue of ‘Amaar Somoy’ for this year. The special issue was unveiled in Kolkata on September 19 by West Bengal Chief Minister Buddhadeb Bhattacharya.
‘Amaar Somoy’, which was launched in 2007 just before the Pujas, is a literary compilation in Bengali. Following the success of its inaugural issue last year, ‘Amaar Somoy’ was extended to seasonal editions.
Priced at Rs 60, the magazine, which has 536 pages, boasts of contributions from the top names in the Bengali literary world.
Meanwhile, The Times of India is planning to extend the publication in other regions in the East with an Assamese edition – ‘Mur Somoy’ – which will be launched by September-end. An Oriya edition, ‘Aamo Samaya’, was launched in June this year.
Amitabha Bhattacharya, General Manager, The Times of India Group, said, “We are not here to compete with any of the other Bengali general interest Puja magazines. ‘Amaar Somoy’ is not a magazine for the sake of being a magazine. Our intension is to bridge the need for quality literature of our constituents, that is, our readers.”
He further said, “Our end objective is to make our readers successful across the ladder of human interest, in this case, the need for literary emancipation.”