Top Story

e4m_logo.png

Home >> Media – Print >> Article

The Times of India joins hands with Garnier for ‘Take Care, Take Charge’ initiative

24-April-2010
Font Size   16
Share
The Times of India joins hands with Garnier for ‘Take Care, Take Charge’ initiative

Coinciding with World Earth Day on April 22, The Times of India and Garnier came together to launch a 45-day ‘green’ initiative called ‘Take Care, Take Charge’. Centre for Environment Education is the knowledge partner for this campaign.

‘Take Care, Take Charge’ is a one of its kind youth centric, eco-friendly campaign designed on the platform of recycling paper. The campaign involves inviting the youth to play a thought leadership role by sharing green ideas related to the environment – namely, water conservation and pollution, energy generation and conservation, recycling and waste management, transportation and vehicular pollution , heritage and conservation of culture, and biodiversity and greening.

Ideas from six cities – Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata – can be sent by registering on the website www.takecaretakecharge.in. Every idea received by Garnier and The Times of India will buy 10 kg of paper for recycling. These ideas will be judged on the parameters of relevance to topics mentioned, originality, implement friendliness of the idea, impact/ scale of the idea, implementation cost of the idea (approximate) and approximate timeline for implementation of the idea.

Ten ideas per city would be finalised on the set parameters by the Centre for Environment Education (CEE). One idea per city will be chosen by a panel of judges comprising of environmentalists, government officials and CEE officials. The six winners will then go on to meet an elite team of panellists around June 1 to create a special environment skewed edition. The winning ideas will be shared with respective bodies aligned to the campaign and the ideas will be recommended to the government bodies for implementation or further development.

“We are very proud to be associated with this initiative. Garnier has a longstanding relationship with nature and this is seen in our brand philosophy where we are inspired by nature to create technologically advanced products and, more importantly, give back to nature by being pro-actively environmentally friendly,” said Vismay Sharma, Director, Consumer Products Division, L’Oreal India.

Tags

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.