Top Story

e4m_logo.png

Home >> Media – Print >> Article

The Times of India joins hands with Garnier for ‘Take Care, Take Charge’ initiative

24-April-2010
Font Size   16
Share
The Times of India joins hands with Garnier for ‘Take Care, Take Charge’ initiative

Coinciding with World Earth Day on April 22, The Times of India and Garnier came together to launch a 45-day ‘green’ initiative called ‘Take Care, Take Charge’. Centre for Environment Education is the knowledge partner for this campaign.

‘Take Care, Take Charge’ is a one of its kind youth centric, eco-friendly campaign designed on the platform of recycling paper. The campaign involves inviting the youth to play a thought leadership role by sharing green ideas related to the environment – namely, water conservation and pollution, energy generation and conservation, recycling and waste management, transportation and vehicular pollution , heritage and conservation of culture, and biodiversity and greening.

Ideas from six cities – Mumbai, Delhi, Bangalore, Chennai, Hyderabad and Kolkata – can be sent by registering on the website www.takecaretakecharge.in. Every idea received by Garnier and The Times of India will buy 10 kg of paper for recycling. These ideas will be judged on the parameters of relevance to topics mentioned, originality, implement friendliness of the idea, impact/ scale of the idea, implementation cost of the idea (approximate) and approximate timeline for implementation of the idea.

Ten ideas per city would be finalised on the set parameters by the Centre for Environment Education (CEE). One idea per city will be chosen by a panel of judges comprising of environmentalists, government officials and CEE officials. The six winners will then go on to meet an elite team of panellists around June 1 to create a special environment skewed edition. The winning ideas will be shared with respective bodies aligned to the campaign and the ideas will be recommended to the government bodies for implementation or further development.

“We are very proud to be associated with this initiative. Garnier has a longstanding relationship with nature and this is seen in our brand philosophy where we are inspired by nature to create technologically advanced products and, more importantly, give back to nature by being pro-actively environmentally friendly,” said Vismay Sharma, Director, Consumer Products Division, L’Oreal India.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...