Top Story


Home >> Media – Print >> Article

The Times of India enters Aurangabad

Font Size   16
The Times of India enters Aurangabad

Keeping in line with its focus on strengthening foothold in non metros of the country, The Times of India launched it Aurangabad edition last week. 

The English daily plans to widen its reach in Maharashtra and Southern India. A couple of days ago, we also saw the launch of TOI in Visakhapatnam.

Aurangabad Express, Asia Express and Lokmat Times are current English newspaper players in Aurangabad.

The Times of India was earlier present in Aurangabad through its Pune edition and before that, through Maharashtra Times. The dedicated new edition for Aurangabad will offer more local news and target local advertisers.

Talking about the competition and promotion strategy, Rahul Kansal, Executive President, Bennett Coleman & Co said, “TOI is a strong national and global newspaper. Now with local city content, it will be the best English newspaper in Aurangabad, giving the reader a wholesome product along with various supplements. TOI also has a host of reader engagement campaigns planned for Aurangabad to be rolled out in the coming months.”

As Aurangabad is the tourism capital of India, the newspaper will be promoted by celebrating the city’s rich heritage and phenomenal industrial growth with print, radio and outdoor medium, added Kansal.

The cover price of the paper is Rs 3. The TG is affluent English readers with high disposable income, along with the youth. The paper will propose city-centric supplements, in addition to the regular supplements that TOI offers.

Tags The Times of India Lokmat Times Rahul Kansal

Arati Singh, Channel Head, NDTV Good Times, opens up on how she loves to go on adventurous trips on a typical weekend.

In week 9 of BARC ratings, the channel led the lifestyle space with 1206 million impressions followed by TLC, FYI TV18, Food Food and Fox Life

During his brief visit to India, Ronen Mense, Vice- President- Asia, AppsFlyer, spoke to exchange4media about app marketing and the new trends one can witness in mobile marketing.

Neha Kulwal, CEO, Admitad, talks about the future of affiliate marketing and the company's growth over the years

Recap brings you a round up of the important stories that made headlines this week.

Powered by advertising technology expert Yospace, Akamai’s Dynamic Ad Insertion is designed to help content providers offer greater monetization opportunities through online advertising, while maintai...

The second season of the show takes viewers on a profound journey to the homes of their favorite celebrities such as cricket icon Saurav Ganguly and Bollywood actors Sushant Singh Rajput, Radhika Apt...