The Times of India’s Lead India campaign bagged ‘Best of Show’ award, while Mid-Day won first place in the Print Advertising Sales Retention’ category for its initiative titled ‘Media Nights at Hard Rock Café’ at the 73rd Annual INMA Awards. The winners were announced on May 7, 2008 at the INMA World Congress in Beverly Hills.
The Times of India’s ‘Best of Show’ award puts it among elite company. Recent recipients of this coveted honour include Kleine Zeitung in Austria, Het Nieuwsblad in Belgium, Frankfurter Allgemeine Zeitung in Germany, The New York Times in the US, Dagens Nyheter in Sweden, Berliner Zeitung in Germany, Cape Times in South Africa, The Australian in Australia, The New Zealand Herald, and Göteborgs-Posten in Sweden. TOI becomes the first Indian and Asian newspaper to ever win the ‘Best of Show’ award at INMA.
This apart, The Times of India won first place in two more categories – Brand Awareness Across Platforms, and Public Relations and Community Service – for the Lead India campaign. The newspaper also won first place in the New Brand / Product / Audience Development category for The Times NIE programme.
TOI’s Rahul Kansal was not available for comment at the time of filling this report.
Mid-Day also won two more awards – second place in the New Marketing Services category for its ‘Impact Covers’ initiatives for Ford and ‘Saawariya’, and second place in the Public Relations and Community Service category for its entry titled ‘Smoking Causes Blindness’.
Reacting to the wins, Abhijit Pradhan, Director Sales & Marketing, Mid-Day Multimedia Ltd, said, “The media industry in India is one of the most dynamic and exciting places to be at present, and it has some of the most creative global talent working for it. It’s great to see Indian media houses taking their place as leaders in recognised global forums such as INMA.”
The competition generated 755 entries from nearly 200 newspapers from 34 different countries. For the first time, judging was conducted via the Internet by 21 judges worldwide that included executives in the media, advertising, marketing, and research industries. Judges selected award recipients in 10 categories in three circulation groups – under 75,000, 75,000-300,000, and over 300,000.
The awards unveiled nearly 90 first place, second place, and third place recipients of the coveted global prize. INMA President Ed Efchak presented awards. INMA is based in Dallas with offices in New Delhi and Antwerp. The Association has 1,200 members in 82 countries worldwide.
This year, the competition marked new categories, all rewarding multi-media marketing efforts. Previous years’ competitions rewarded creative use of a medium. The 2008 competition rewarded outcomes such as print subscription sales or online audience engagement.