The finalists of the Global International Newspaper Marketing Association Awards (INMA) have been announced, and The Times of India and Mid-Day are the only Indian publications that feature among the finalists. Thirty first-place award winners in 10 categories would be announced on May 9, 2008.
Both Mid-Day and TOI have each been nominated in three categories out of a total 10 categories. The categories under which Mid-Day has been nominated are ‘Print Advertising Sales and Retention’, ‘New Marketing Services’, and ‘Public Relations and Community Service.’
Mid-Day’s Media Nights at Hard Rock Café, which has been nominated under the ‘Print Advertising Sales and Retention’ category, is a promotion that encourages media networking and socialising. Mid-Day’s ‘Impact Covers’ like Ford Endeavour and ‘Saawariya’ engaged readers with the content of the advertiser’s message. The Ford Endeavour initiative was seen zooming through the back page of the paper, seeming to tear through the centrefold and crash out of the front page. The ‘Saawariya’ cover, an initiative in partnership with Sony Pictures, was printed on a gateway paper. The Impact Covers have been nominated under the ‘New Marketing Services’ category.
Mid-Day’s final nomination is for the ‘Public Relations and Community Service’ category for its campaign titled ‘Smoking Causes Blindness’.
Abhijit Pradhan, Director Marketing, Mid-Day Multimedia Ltd, said, “Mid-Day has long espoused the need for media metrics that help evaluate audience engagement and impact with advertising to gauge how effectively the marketing message is being delivered to the desired target audience. Mid-Day’s constant marketing innovations, be it Impact Covers, promotions or social advertising, is created in partnership with clients to create maximum engagement. The nominations for the Global INMA Awards are in recognition of this effort.”
The Times of India’s Lead India campaign, which had created a lot of buzz in India, has been nominated as finalist under categories such as ‘Public Relations and Community Service’ and ‘Brand Awareness Across Platforms’. The Times of India has also bagged a nomination in the ‘New Brand / Product / Audience Development’ category for its ‘Ms Deepti Mehra’ initiative.
Lead India, a Times Group initiative, was a campaign in continuation of its previous campaign titled ‘India Poised’ that featured Amitabh Bachchan. The Lead India initiative was to find a young and dynamic politician for India.
Rahul Kansal, Brand Director, The Times of India, said, “Lead India has been acclaimed highly for what it has been able to deliver from the time it was launched. INMA Global Awards are recognised for excellence in the field of newspaper marketing, and I am optimistic about our chances to win.”