In a move to strengthen its leadership position in the East and to further connect with the young readers, The Telegraph has launched a new supplement, ‘You - your campus buddy’.
‘You’ is a supplement for students, which focuses on careers, campus life, facts, news, trivia on students and college life. Across researches it was found that in the current scenario, wherein students have access to career information across various mediums and sources, one tends to act more on information/ suggestion received from within their peer group or from someone whom they can relate well. Also, getting into the right college or career is one of the concern areas. Taking this into account, The Telegraph’s ‘You’ talks the language of the college student and highlights various aspects in a college student’s life.
The first issue of ‘You’ hit newsstands on Thursday June 13, 2013. The first issue of the eight-page broadsheet supplement distributed free with The Telegraph. Henceforth, the supplement will be given out free with The Telegraph as a four-page broadsheet supplement on alternate Thursdays.
To promote this new supplement, a high decibel marketing campaign is being launched across Kolkata, starting with a teaser campaign in print and outdoors. This is followed by the main campaign across print, outdoors and radio, which highlights what ‘You’ is. On ground activities are also on the anvil to engage students.