Top Story


Home >> Media – Print >> Article

The Telegraph taps students with new supplement 'You'

Font Size   16
The Telegraph taps students with new supplement 'You'

In a move to strengthen its leadership position in the East and to further connect with the young readers, The Telegraph has launched a new supplement, ‘You - your campus buddy’.

‘You’ is a supplement for students, which focuses on careers, campus life, facts, news, trivia on students and college life. Across researches it was found that in the current scenario, wherein students have access to career information across various mediums and sources, one tends to act more on information/ suggestion received from within their peer group or from someone whom they can relate well. Also, getting into the right college or career is one of the concern areas. Taking this into account, The Telegraph’s ‘You’ talks the language of the college student and highlights various aspects in a college student’s life.

The first issue of ‘You’ hit newsstands on Thursday June 13, 2013. The first issue of the eight-page broadsheet supplement distributed free with The Telegraph. Henceforth, the supplement will be given out free with The Telegraph as a four-page broadsheet supplement on alternate Thursdays.

To promote this new supplement, a high decibel marketing campaign is being launched across Kolkata, starting with a teaser campaign in print and outdoors. This is followed by the main campaign across print, outdoors and radio, which highlights what ‘You’ is. On ground activities are also on the anvil to engage students.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...