In a move to strengthen its leadership position in the East and to further connect with the young readers, The Telegraph has launched a new supplement, ‘You - your campus buddy’.
‘You’ is a supplement for students, which focuses on careers, campus life, facts, news, trivia on students and college life. Across researches it was found that in the current scenario, wherein students have access to career information across various mediums and sources, one tends to act more on information/ suggestion received from within their peer group or from someone whom they can relate well. Also, getting into the right college or career is one of the concern areas. Taking this into account, The Telegraph’s ‘You’ talks the language of the college student and highlights various aspects in a college student’s life.
The first issue of ‘You’ hit newsstands on Thursday June 13, 2013. The first issue of the eight-page broadsheet supplement distributed free with The Telegraph. Henceforth, the supplement will be given out free with The Telegraph as a four-page broadsheet supplement on alternate Thursdays.
To promote this new supplement, a high decibel marketing campaign is being launched across Kolkata, starting with a teaser campaign in print and outdoors. This is followed by the main campaign across print, outdoors and radio, which highlights what ‘You’ is. On ground activities are also on the anvil to engage students.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions