Top Story

e4m_logo.png

Home >> Media – Print >> Article

The Telegraph taps students with new supplement 'You'

17-June-2013
Font Size   16
Share
The Telegraph taps students with new supplement 'You'

In a move to strengthen its leadership position in the East and to further connect with the young readers, The Telegraph has launched a new supplement, ‘You - your campus buddy’.

‘You’ is a supplement for students, which focuses on careers, campus life, facts, news, trivia on students and college life. Across researches it was found that in the current scenario, wherein students have access to career information across various mediums and sources, one tends to act more on information/ suggestion received from within their peer group or from someone whom they can relate well. Also, getting into the right college or career is one of the concern areas. Taking this into account, The Telegraph’s ‘You’ talks the language of the college student and highlights various aspects in a college student’s life.

The first issue of ‘You’ hit newsstands on Thursday June 13, 2013. The first issue of the eight-page broadsheet supplement distributed free with The Telegraph. Henceforth, the supplement will be given out free with The Telegraph as a four-page broadsheet supplement on alternate Thursdays.

To promote this new supplement, a high decibel marketing campaign is being launched across Kolkata, starting with a teaser campaign in print and outdoors. This is followed by the main campaign across print, outdoors and radio, which highlights what ‘You’ is. On ground activities are also on the anvil to engage students.

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017