The Telegraph has been having a busy time launching three editions in around two months, the latest being from Upper Assam. This launch helps the paper to further strengthen its base in the North Eastern region. The Telegraph had earlier launched its Orissa edition on June 28 and Patna edition on July 28. The Upper Assam edition hit the newsstands on September 1, 2010.
Speaking about the latest launch to exchange4media, Dhruba Mukherjee, Associate Vice President, The Telegraph, said, “The idea behind the launch is to consolidate our presence in the North East, as this launch will ensure morning availability of The Telegraph in Upper Assam and Nagaland. There will be 14 pages of main edition plus four pages of local news. The newspaper will also include special interest supplements on various days of the week.”
The Telegraph already has an Assam edition from Guwahati (lower Assam), catering to the North-East region. However, to cater to Upper Assam and Nagaland and to ensure a better distribution channel, the paper will be printed and published from Jorhat at the Dainik Janabhoomi Press. The cover price of the edition is Rs 4 on weekdays and Rs 5 on Sundays. The issue will kickstart with 15,000 copies.
According to the recently released IRS Q2 2010 figures, The Telegraph is the second most read English daily in Assam, second only to The Assam Tribune. Also, The Telegraph is the fourth most read English daily in India, according to the IRS Q2 2010 figures.