The ABP Group has executed its first advertising roadblock with its publication The Telegraph for J&J’s Acuvue contact lenses.
The roadblock was carried out in the February 19, 2011 edition of T2, a 24-page tabloid distributed free with The Telegraph in Kolkata.
Dhruba Mukherjee, Associate Vice President, The Telegraph, confirmed this development to exchange4media.
The roadblock was further supported by relevant editorial content to make it environment relevant to the target group. This first-time initiative from the ABP Group is part of the publishing house’s constant endeavour to offer innovative solutions to clients’ needs.