With a view to cater to a wide spectrum of target audience and expand its readership base, The Indian Express Group has launched the Jaipur edition of its flagship brand, the Indian Express on July 5th 2015. This is the national daily’s tenth edition in the country.
The paper is priced at Rs 4 on all weekdays and will be a 20 page edition, with both an up-country and a city edition. The Jaipur edition of The Indian Express brings with it the trademark brand of ‘Journalism of Courage’ that the newspaper espouses. With a focus on unbiased news delivery, the newspaper will offer exclusive investigative stories and opinion pieces written by some of India’s best minds. The newspaper will offer the Pink city residents 20 pages of high quality news, containing all that a reader would need to know. With customized pages, dedicated to new ideas across governance, opinions and explanations, war-torn conflict zones, relationships, skilling and education among others, The Indian Express Jaipur edition will bring more daily life to the daily.
The launch will be supported with an extensive marketing campaign, both ATL and BTL programmes.
Commenting on The Indian Express's entry in Rajasthan, Pavita Puri, Group Head - Brand, The Indian Express Group says, "We are thrilled and excited with an overwhelming response to our launch in Jaipur. This is an important region, emerging fast on the national footprint of development. We are committed to making The Indian Express the preferred newspaper of the discerning reader who seeks credible news, knowledge and an incisive point of view.”
The Indian Express Group publishes four newspapers with 31 editions, in four languages (Hindi, Gujarati, English and Marathi) across 15 centres in India. Its flagship newspaper The Indian Express was established in 1932. Its newspaper brands include The Financial Express, Loksatta and Jansatta. The Group has a formidable online presence with over 100 million pageviews per month.