Even as HT-TOI war is ablaze, The Hindu joins in too, albeit very indirectly.
In an ad published in Mumbai Mirror in the classifieds section in the matrimonial page dated June 7th on page 39 says, “WANTED- Groom who reads The Hindu. Because The Hindu reports the truth. The Writing is crisp and brilliant. And they read their ads before they post them.”
The ad went viral on social media and it was trending on Facebook as well as Twitter.
The ad in TOI’s Mumbai Mirror
Tweeple shared their view on the micro blogging site.
The war is not new between the two publications. In the past, we have seen TVCs by the newspapers taking jibes at each other against each other and The Hindu also made its move when HT and TOI were fighting last year over the number one position. The Hindu sent out e-mailers saying ‘Keep Calm and Read The Hindu’.
The Hindu's 'sensible' dig at 'two-minute' HT, TOI