The Hindu is soon to launch its Trichy edition. This will be the 12th edition of the 125-year-old English daily. Currently, the Madurai Edition, which was started in 1978, has a regional page for Trichy. The new edition will also include an edition of Business Line. This move is part of The Hindu’s current strategy that lays emphasis on local content. The group feels that this would bring the newspaper closer to the local people ensuring that it is not looked as a “Chennai-centric” paper.
Speaking on the launch of the new edition, N Murali, Joint Managing Director, The Hindu, said: “Trichy is popular for its educational institutions and the readership for The Hindu edition from Madurai that is currently circulated there, is very strong. This new edition will provide more local coverage, increase local advertising and it would also improve our logistics.”
With Trichy in the chain, the 12 editions of The Hindu will be: Chennai, Madurai, Trichy and Coimbatore in Tamilnadu, Cochin and Trivandrum in Kerela, Bangalore and Mangalore in Karnataka, Hyderabad, Vizag and Vijaywada in Andhra Pradesh and New Delhi.
Talking about the various markets, Murali said: “ After Tamilnadu, Andhra Pradesh is a very strong market for us followed by Kerela and Bangalore. In Kerela, we are the highest-read English newspaper. We have overtaken The Indian Express in terms of both readership and circulation. Our Kerela editions in Cochin and Trivandrum were instrumental in achieving this objective. We are in the process of implementing strategies to improve our market in Bangalore and this is our current focus.”
With the Mumbai edition of Business Line in the offing (which has already been reported on this site), Hindu is looking to get aggressive with its expansion plans and content strategies. One will have to wait and see, what plans Hindu has for its Bangalore market.