The Hindu re-launches with contemporary design and content

The Hindu re-launches with contemporary design and content

Author | exchange4media News Service | Friday, Feb 17,2017 8:48 AM

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The Hindu re-launches with contemporary design and content

The Hindu, India’s national newspaper since 1878, has been relaunched with a contemporary design, sharper packaging and reinvigorated content. This transformation underlines the organisation’s commitment to distinctive journalism and serving genuine readers, while upholding the core values of credible and accurate reportage that both shape and reflect public opinion.

“We are relaunching The Hindu with the same sentiments that our founders did back in 1878 - with a strong sense of purpose to serve our readers, yet with some diffidence and hope that the indulgent public will give our offerings a warm reception and support”, says Rajiv Lochan, MD & CEO of The Hindu Group.

With the reader placed at the epicentre of all content changes, there will be more news and stories related to cinema, business, international, sports and lifestyle through the week. A single, comprehensive, All-India edition of The Hindu will be circulated in the north of the Vindhyas, coupled with supplements, Mumbai Local and Delhi Metro, carrying relevant local content in Mumbai and Delhi, respectively.

In the southern cities of Bengaluru, Chennai and Hyderabad, the MetroPlus will carry a theme every day, Monday through Friday, along with cinema content published daily. These themes will cater to interests such as wellness, technology, automobile, travel, food and fashion. Other sub-brands such as Friday Review, EducationPlus (rebranded as Edge), and DownTown will also undergo changes in design and content. For sports enthusiasts, the Saturday edition will carry two additional pages of sports news, highlighting the best sporting events to watch out for during weekends. The Hindu on Sunday will provide readers a substantive, relaxed, and informative read through multiple sections of the newspaper.

The Hindu’s new look has been created by Aurobind Patel, one of the country’s finest designers. As he re-introduces The Hindu, Editor, Mukund Padmanabhan says “In an age, where journalism sensationalises and screams in order to grab eyeballs, never before has the term ‘old-fashioned’ seemed so comforting and so full of promise.”

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