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The Hindu Metroplus lines up a delectable theatre fest for Chennai

02-August-2005
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The Hindu Metroplus lines up a delectable theatre fest for Chennai

The stage is set, theatre groups are ready and Chennai is all set to roll. The Hindu Metroplus has the Southern metro’s theatre lovers in a tizzy with the promise of staging some fine plays from Mumbai, Delhi, Bangalore and the host city.

The theatre festival, which will see the staging of nine plays in English, will feature some of the finest stage artists in India like Girish Karnad, Lilette Dubey and Atul Kumar. And what’s more, these artists will also be holding a theatre workshop for young enthusiasts.

Not surprisingly, the theatre festival has drawn several big name sponsors too. The presenting sponsor, Bru Malabar, believed that the activity would attract the people with discerning taste and lifestyle that the brand catered to.

The associate sponsors for the festival are Bose India, Ayush Therapy Centre and Prince Jewellery, who all see a brand fit with the ‘connoisseurs of good taste’ that the festival is expected to pull. The Park is the hospitality partner, while Evam is the logistics partner.

The sponsors were hoping for the festival to “further the appeal of the brand among the target group”, said Shekar Khosla, Regional Manager, Sales and Marketing, HLL. The tie-ups, agreed the sponsors, would be mutually beneficial to all involved with the festival.

Tickets had already started selling like hot cakes, according to the management, and this was the first time they were also being sold online. In terms of brand-fit, The Hindu, too, felt that the festival was an ideal platform to cater to its culturally inclined audience for Metroplus.

Mukund Padmanabhan, Associate Editor, The Hindu Metroplus, said, “This is a platform for theatre groups from Chennai as well as other parts of the country to come together.”

All play performances will be for the first time ever in Chennai, except for one, and the groups invited for this festival have been given complete freedom to stage whichever of their plays they chose to. It sure is ‘Playtime’ folks!

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