Five years after The Hindu-Eenadu alliance came into being, the duo have joined hands with Daily Hindi Milap and Siasat Daily to announce a new advertising alliance – the ‘New CHARminar’ – starting June 1, 2006.
The Hindu and Eenadu’s media alliance began in June 2001. Initially limited to Andhra Pradesh, the combination was extended to cover all editions of The Hindu and Eenadu in November 2001.
“The alliance heralded the coming together of two leading media companies in the English and language space, with similar values, with the objective of offering advertisers More for Less, more reach at lesser costs, through concessional combined advertising rates,” said a statement issued jointly by the four publications who are part of CHARminar.
The alliance has also helped both publications grow volumes and market share, making it a win-win scenario for all concerned, it added.
The ‘New CHARminar’ will offer advertisers a one-stop solution to reach audiences in Hyderabad through the four participating publications. Daily Hindi Milap delivers a Hindi-reading audience through its 34,194 copies, while Siasat Daily delivers Urdu readers with a circulation of 42,869 (ABC figures, July-December, 2005).
The alliance is described by the four as a ‘logical extension’ of the existing alliance between Eenadu and The Hindu.