Top Story


Home >> Media – Print >> Article

The Hindu appoints Mindshare for media; OMD gets digital

Font Size   16
The Hindu appoints Mindshare for media; OMD gets digital

The year began with experts forecasting an impending double digit slowdown. While we are yet to grasp the full import of this prediction, the publishing business has not fared too well considering an overall sluggishness in advertising spends. December last year spelt the death knell for Mid-Day’s Bangalore and Delhi editions and Outlook Profit called it a day. However, despite this, print media players are looking to strengthen their communication plans this year, reflected by some unusual media accounts on the move. Earlier this month, Kerala print major Mathrubhumi moved from a local player to hire Maxus as their AoR. Following suit is The Hindu which has, for the first time, appointed a media and a digital partner. exchange4media has confirmed the news with industry sources as well as officials from The Hindu that the publication has brought on board GroupM’s Mindshare to handle the media mandate (traditional and outdoor) and OMD for the digital duties. The business will be handled out of the agencies’ Chennai offices. The account size could not be ascertained at the time of filing this report. Suresh Srinivasan, Vice President-Advertising, The Hindu, confirmed, “We are in the process of launching a corporate brand building campaign. So, we felt that we would benefit by appointing a media and digital partner at this stage.”

It may be recalled that early July last year, the newspaper added Ogilvy India to its creative roster, along with existing creative partner Lowe Lintas. Apart from The Hindu, the agency also handles creative duties for Sportstar, Business Line, Frontline, and other sub brands, the objective being an exercise in brand building and to position the Chennai-based publication favourably among the decision-makers in the marketing and media planning & buying circles.

Apart from this, recent developments at The Hindu have been the formal step-down of Editor-in-Chief N Ram on January 19, 2012, with the key post handed over to the Editor of The Hindu Siddharth Varadarajan. Arun Anant will be assuming charge as CEO of Kasturi and Sons Ltd from February 6, 2012.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign