The Hindu has decided to discontinue with the print edition of its free tabloid Ergo. The tabloid will be available in its online avatar only at www.goergo.in from August 1, 2009. The last print issue of Ergo came out on July 31, 2009.
The decision to discontinue with Ergo’s print edition brings to the fore the effects of the economic slowdown, especially the adverse impact on advertisement revenues. However, on the brighter side, it also shows the promising future of digital journalism in India.
Ergo is targeted at the young professionals, especially in the IT and ITES sectors, working in Chennai. The publication, which has had a controlled circulation of 55,000, was launched in December 2007 and has been coming out five days a week.
Ergo predominantly features articles on lifestyle and entertainment. It has a highly interactive format, and imbibing the principles of Web 2.0, the tabloid also encourages user-generated content.
Meanwhile, The Hindu is in the process of redesigning its website. The newly designed website is expected to be unveiled in mid-August this year.