Top Story

e4m_logo.png

Home >> Media – Print >> Article

The Hindu’s Education Plus strengthens brand image with first International Education Fair

02-July-2008
Font Size   16
Share
The Hindu’s Education Plus strengthens brand image with first International Education Fair

In a bid to create a greater brand connect with its TG, Education Plus, the education supplement of The Hindu held its first ever International Education Fair in Chennai on July 13-14. The two-day event saw a turnout of 2,470 students registering on entry and total footfalls of over 4,500. Universities and institutions from the UK, the US, Australia, Singapore, Dubai, the Philippines and New Zealand had taken part at the Fair.

Visa counseling sessions were set up by the US and UK embassies at the Fair, along with education counseling sessions by the British Council, USEFI and Singapore Education Board.

According to Immanuel Raj Kumar, DGM-International Advertising, The Hindu Group, “The most important thing about the event was that it was the first education fair in Chennai, which had only international participants. The feedback from the participants as well as the turnout figures reveal that The Hindu is the market leader in terms of reach and quality, and that Education Plus is the best in its genre.”

Kumar further said that Fair would be held in five cities in 2009. “Hyderabad, Coimbatore and Kochi, along with Chennai, are the cities that have already been finalised for the event,” he added.

Tags

Speaking with exchange4media, Rishi Darda, Joint Managing Director and Editorial, Lokmat Media Group shared his vision for regional publications and the impact of IRS 2017 on the print industry.

Nisha Narayan, COO & Director, RED FM & Redtro and CEO, Digital Radio (Mumbai) Broadcasting Ltd, shares her insights on how radio is a powerful medium in terms of advertising and what can be done to take it to the next level

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

The popular channel from the Viacom18 ‘s umbrella MTV Indies, which aired music by independent artistes, was replaced by MTV Beats, a 24x7 Hindi music channel in 2016

Backed by four properties including the first test match between South Africa and India of Freedom Cup, Sony Ten 1 continued to lead Top 5 channels in 2018’s second week (January 6-12)

Vijay Shekhar Sharma stated that this is the right time to create an Indian model which would be the envy of the world