Suprio Guha Thakurta, Managing Director, The Economist India will take on the additional responsibility of the Asia Pacific circulation business as Managing Director - Circulation, Asia-Pacific, The Economist.
Tim Pinnegar, Publisher and Managing Director, Asia Pacific, The Economist Group said, “While we aim to maintain a strong print circulation in Asia, the migration to digital reading is picking up pace and creating opportunities to reach new audiences and alter our production and distribution costs.”
He further said, “Currently, we split the management of the circulation business in the region into Asia ex-India and India. In order to benefit the evaluation of new audiences and the allocation of marketing investment I have decided to bring together the two circulation businesses under one head.”
Guha Thakurta will take on his new role from April 1, 2013.