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The Business Enterprise to go local in a big way

The Business Enterprise to go local in a big way

Author | Tuhina Anand | Monday, Mar 21,2011 9:07 AM

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The Business Enterprise to go local in a big way

The Business Enterprise, a magazine which focuses on management and enterprise than just business, has plans to launch in 11 Indian local languages in the span of 24 months. The news was shared by Kalyan Kumar, the owner and publisher of the magazine. The languages it will be present in include Hindi, Telugu, Tamil, Malayalam, Gujarati, Marathi, Kannada, Bengali, Kashmiri, Assamese and Oriya.

Explaining the rationale behind the plan, Kumar said, “A large number of businessmen do not speak or read English, in fact, the number of people reading English who are also involved in doing business or are top management in smaller towns is relatively small. We feel that there is a gap in this genre, which we can fill.”

The Business Enterprise is a monthly priced at Rs 50 and has recently expanded its footprint and is available nationally. Talking about the edge that the magazine has, Kumar said, “The magazine is about the entire enterprise and not just business. While there are magazines that cover the happenings in the world of business and its essentials, The Business Enterprise focuses more on the management of top, middle and the lower order, by sharing knowledge on strategies, best practices and operational aspects of every layer and function of the organisation. In short, the primary target audience is the people or the employees of the organisation, right from the entry level till the top management. It also creates avenues to interact with the audience, be it through their feedback or through surveys, polls or contests.”

The magazine is a 100 per cent features based magazine, which gives it a longer shelf-life.

The Business Enterprise is an offshoot of Brisk Corporate Services Pvt Ltd, a management consultancy delivering corporations a suite of business, strategy and operations consulting under one roof since 2003.

 

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